Building Your Facebook Presence With Facebook Fanpages
Increasing your online presence used to be a hard process, filled with hiring SEO experts and spending lots of money and time crafting the perfect public image. Now, with Facebook, communicating with your online audience is easier than ever and it only takes a few minutes to create your own fan page. You can easily build relationships with your audience, keep track of your core and emerging demographics, and have a greater handle on your brand, all by building your own Facebook fan pages
With over 400 million users, half of which log in to Facebook daily, it’s important to utilize Facebook to create brand awareness. Some companies opt to create a fan group, or use their own personal profiles to communicate with their audience. This creates a problem, because while most Facebook profiles are private, fan pages are public, indexed by google and accessible to any one. Fans can share information about your products/work with one another on the wall of your page.
First, you should ask yourself why you want a Facebook fan page, what will you do with it, what you hope to achieve by creating it, and who you want to reach with it. Think about if you want a boring informational page, or if you want a way to converse with your customers and fans, creating an interactive experience that will keep users coming back again and again.
To create a Facebook fan page, you first need an account, which is free. Once logged in,
you need to go here to the page creation form.
http://www.facebook.com/pages/create.php
Your first order of business is to decide what your page is going to be! Are you a local business, a brand, product, organization? Are you an artist, a band or a public figure? Make sure you select the right one! After choosing what category your page belongs in, you’ll need to come up with a clever page name. Remember, this is the first thing people will see so choose wisely and go for the best impact.
Once you’ve finished making your page, fill out the information and contact tabs. Create some informational posts about your product if you’ve redesigned your website or promotions you may have going. Remember to embed links into your posts, to generate traffic to your main site. By using Facebook fan pages, marketing can be achieved in as little as ten minutes a day, at no cost to you. When a fan joins your page, your page is instantly advertised in their feed to their friends. When you update your page, your fans receive the information automatically in their feeds as well. You can send a private message to all your subscribers that doesn’t show up on the main page, creating incentive for people to “like” the page.
When Fan pages were first unveiled, many scoffed at the prospect of a corporate presence on Facebook. People soon embraced it as an important social media advertising platform, and you should too!
